What To Fix First
Three moves most likely to make a difference first, in order.
1
Make The Enquiry Pathway Obvious
Issue: Call button is small, sits below the fold on mobile
Why it matters: Electrical enquiries are urgent, unclear next step loses them
First action: Add a clear "Call Now" button above the fold
Effort: Easy
Benefit: More calls converted
2
Bring Reviews Into Decision Points
Issue: Reviews live only on the Google profile, not the site
Why it matters: Comparing buyers rarely leave the site to check
First action: Feature 3-4 strong reviews near the enquiry button
Effort: Easy
Benefit: Reassurance at the decision point
3
Use Social Content To Answer Buyer Questions
Issue: Posts show finished jobs, not pricing, speed or coverage
Why it matters: Visibility only builds confidence if it answers questions
First action: Add a short caption to each job post
Effort: Moderate
Benefit: Social builds real confidence