In 2018, I launched Five Foot Rope, a business that has become home to my passion for bringing small business owners together. I organised networking events and expos both online and offline, creating spaces where owners can connect, collaborate, and showcase their work. At the heart of everything, I beleive in collaboration over competition-because small business owners win bigger when they support each other instead of going it alone.

Today, I combined my decades of hands-on business experience with my passion for innovation. Through Five Foot Rope, I helped Gen X and Baby Boomer business owners cut through the overwhelm of modern marketing and learn to use AI in practical, results-driven ways. I teach them to strips away the jargon and gives business owners the confidence to grow with tools that save time, increase income, and open new opportunities.